Changing habits is not easy, but slow fashion or the slow fashion movement is very beneficial for the future of our grandchildren and for the planet in general. This trend consists of consuming fashion in another way, enjoying the garments more and being more responsible, together we can avoid consuming 3,000 liters of water to produce jeans or a T-shirt, this industry is one of the most polluting.
We also have to be aware of the problems behind this industry, such as labor exploitation to make some garments. In today’s post, we are going to leave behind taboos about second-hand clothing such as dirt or loss of style.
Principles of slow fashion
The principles of Slow Fashion mean opposing fashion produced in industrial quantities and opting for artisan products from the local trade. You have to buy thinking in the long term, that is, if some boots cost 20 euros in sales at any shopping center and last two seasons, but instead some handmade ones cost four times more and we can take advantage of them for 20 years, the latter is more profitable. Reduce the consumption of clothes, do not buy compulsively, choose the highest quality garments that last much longer. When buying in local shops we will avoid unnecessary packaging and we will be able to carry our own cloth bag.
Another principle is to encourage the recycling of garments by buying second-hand clothes and donating the garments that we no longer use. Looking at the label we will know if the materials are sustainable, we can look at some aspects, for example, the GOTS label is the standard that guarantees ecological textile certification; Fair Share protects working conditions in the garment production process.
Join the fashion of incorporating personalized, classic, and timeless garments into our wardrobes, creating our own garments, extending their years of life with repairs that give them more life. We have to be aware of what we have in our wardrobe, repeat quality garments giving them a different style, there are a thousand ways to combine a jacket and surely you have hardly worn that skirt that you bought last year.
The experts in this trend also recommend that we investigate the origin of the clothes that we acquire to be aware of where the clothes that we are going to wear come from. Ethical fashion defends human rights and talks about giving fair treatment to people who work in the industry.
Slow fashion vs fast fashion
Now we are going to compare the differences between slow fashion and fast fashion, the first one, slow fashion will make us enjoy our clothes more and create our own style, we express ourselves with the clothes we wear. On the other hand, fast fashion encourages the opposite.
The most important textile industries are committed to fast fashion, buying, throwing, and starting over, benefiting only their own economic interests. This trend limits our clothing to seven uses, manufactured quickly and in large quantities, forgetting the consequences for the environment and the labor abuse of excessive working hours with very low wages. A high production that generates a lot of waste that later nobody cares to manage, most of it ends up in the oceans, affecting the life of the ecosystems. Another difference between slow and fast fashion is that the second is temporary, with poor quality garments to last a few years, it encourages consumption.
Slow fashion, we can consider it as ecological fashion, vindicates the need to be able to dress. And consume clothes with a fairer exchange between employees, consumers, and the environment. The consumer is more aware of the benefits of this type of fashion. Sustainable fashion garments are made with higher quality materials and, in addition, they are more exclusive and personalized. This type of consumption makes local companies grow, with some personnel and that manufacture in our territory, avoiding environmental costs of travel. They bet on recycling and second-hand clothes, a way to make the most of these garments.
Famous who have gone to slow fashion
There are many famous people who have joined slow fashion, most notably Gwyneth Paltrow, who has published books and has become a global influence with a planet-friendly lifestyle. Paltrow’s company, Goop, has created a line of eco-friendly fashion shirts that are made from organic fabrics, dyed with natural dyes. They also promote sustainable practices, such as planting a tree in the Tahoe National Forest for every T-shirt sold.
Another famous person who has joined this ecological trend is Emma Watson. She promotes fair trade in the polluting fashion industry. She is an Ambassador for UN Women, promoting fair fashion and ethical standards in “the Fashion industry”. Watson worked with designer Alberta Ferretti to produce an eco-friendly range called “Pure Threads.”
Carmen Busquets is another of the driving women of this trend. She is one of the promoters of Net-a-Porter and brings the slow fashion side to brands such as Moda Operandi, Lyst, or Fartfetch. For her part, Stella McCartney was the pioneering designer who supported Slow Fashion in the world of luxury, she has her own sustainable and environmentally friendly brand.