Do you get a thousand doubts when considering the architecture of your website? Here I explain step by step how to create a SILO architecture and logic of URLs to work your SEO to the fullest and trigger the traffic of your website. We start and tell you points for Building a Web Site Using A Silo Structure! Web architecture is one of the key factors when creating a new project, but also when it comes to “fix” an existing one that is not well at all. A good architecture will allow Google to be able to understand each of the sections of our website and, at the same time, position it using vertical SEO. Are you ready to take action?
What is vertical SEO?
Vertical SEO is the SEO of the future. The horizontal SEO is that of a web that talks about many things in particular but does not deepen in any, while the vertical is the one that specializes in something.
Let’s give an example to understand it better.
Imagine the website of a large shopping centre that has thousands of products and is also very old and has a lot of authority. Many people visit, so it is a powerful website and is well positioned for many products. That is a horizontal website. But if we create a website that talks about a single product, that explains everything you need to know about it, that compares it to others, that tells you how to use it, we will be doing a vertical web. Google values increasingly the vertical webs. The reason is very simple: there are more and more websites, so the one that talks about something in a complete way is the one that wins. And that is achieved with the web architecture. In this case, we are going to analyze the SILO architecture.
Building a Web Site Using A Silo Structure:
This type of architecture allows you to build a relatively broad web, but at the same time, it allows you to do vertical SEO. The SILO architecture has a pyramidal shape.
The first page is obviously the Home Page, which must also be one of the most powerful on your website and can be used to position high-competitive keywords. Most likely, the home page is also the URL that most incoming links get over time, so it is a good idea to concentrate on a group of powerful keywords.
The next level of the SILO architecture is the so-called Pillar Pages. These are pages that “attack” keywords that are very important for our project, either because they can give us a lot of traffic or attract sales. The pillar pages are directly connected to the start page and this is done with cluster navigation, but this will be explained in another video. Each pillar page must have an epic content and be relevant not only for the keyword for which you want to position but for the entire semantic set of terms related to that keyword.
That is, it must answer all the doubts that may arise to the person who has reached it by searching for the main keyword. A pillar page of my web about exotic birds would be that of the “parrots” because it has many searches. There are a lot of people looking for information about parrots, but when they do they do not simply put “parrots” on Google. They look for, for example, what diseases parrots have, how to raise a parrot, what types of parrots are there, how to feed them…Read ahead for Building a Web Site Using A Silo Structure. All these secondary keywords that we saw how to look for in the previous lesson are those that should be taken into account in the content of this pillar page.
The articles on our website will respond to the keywords derived from the keywords of each pillar page, which is where they are going to hang up. As you have been able to verify, little by little we are specializing the content. In this way, when someone enters the pillar page of “Parrots”, everything you will find there will have to do with these birds in particular. And Google will do the same. Seeing that there is a lot of information about parrots and that it is well connected to each other, the search engine will position that page well for searches about these birds. It is great for Building a Web Site Using A Silo Structure.
Now that we have seen what the SILO architecture is, the question is: How does all this translate to logic of URLs? The addresses of our website must have the same meaning as the SILO architecture. We are going to do it in the following way. The first level is the domain and “attacks” that main keyword of the topic that we are going to deal with, or the brand. In the second step, in the pillar pages, we will create a subfolder. Everything hanging from that folder will talk about parrots. Already in the third step, we would have the articles. This makes all the sense in the world and now I’m going to show you how to do it in WordPress.
Do you remember that I said that you had to put the categories in No Index? I did it for something … Here we see part of the homepage, from where we can access all the pillar pages, which are the most important for the web, such as macaws. In the logic of URLs, the closer a folder is to the root domain (the domain), the more important it is hierarchically speaking. Therefore, we must always ensure that these powerful keywords hang from the domain, as is the case. The fact is that the pillar page has a lot of content and responds to a lot of keywords, which we search with the tools that I told you about in the previous lesson. The good thing about creating logic of URLs like this, with different levels, is that it makes Google understand perfectly for which keyword you should position each of the pages. We hope with these points you may have a clear idea about the Building a Web Site Using A Silo Structure.